The collaboration is related to the promotion of Travel-Touch, an interactive global wireless-internet service, enabling travelers (and also local users) to locate and call businesses providing services to world travelers, and interacting directly with these service providers from the cellular handsets.

The 'Touch and Talk' application is based on a user-friendly interface enabling the cellular user to locate any address worldwide, and by a touch of a button, to communicate with the specified location either by talking, sending e-mail or fax, without any additional intervention by a third party.

According to the agreement, PFC was issued shares representing an equity stake in The Tourist Channel Ltd.

Amnon Harari, CEO of PFC, said that the agreement allows TTC to benefit from PFC's access to the GSM world and is another step in providing a gateway for a growing number of Israeli start-up companies developing products and applications for 2G and 3G cellular networks.

Shmuel Yaniv , President and CEO of TTC noted: 'The agreement with PFC provides TTC with the valuable opportunity to be in contact with GSM operators around the world. Our constantly online updated content, truly answer s customer and market needs by giving a simple and attractive tool for the benefit of WAP users all over the world. We see PFC as a strategic partner with a wide understanding in start-up companies and we certainly appreciate their contribution to TTC in order to reach common goals.'

Partner Communications Company Ltd. is the only Global System for Mobile Communications, or GSM, mobile telephone network operator in Israel. The Company commenced full commercial operations in January 1999 under the international Orange Brand name and, through its network, provides quality of service and a range of features to over 834,000 subscribers in Israel. Partner provides its subscribers with international roaming services. It has 196 operators in 78 countries. The Company?s shares are quoted on NASDAQ under the symbol PTNR and on the London Stock Exchange under the symbol PCCD. (For further information: www.investors.partner.co.il )

Partner Future Communication 2000 Ltd. (PFC) is a fully owned subsidiary of Partner Communications Company Ltd. PFC's goal is to identify new opportunities for cooperation and investment in Israeli start-up companies which have the potential to develop leading cellular technologies, infrastructure, applications and services for the global GSM market.